LORI SENECAL: A WOMAN WHO KNOWS NO LIMITS

Women are nurturers by nature. They are born and raised to take care of others in the community around them. Lori Senecal has taken her nurturing nature into business and used it to become one of the internationally recognized businesswomen in the world. She had a chance to serve as the CEO of Kirshenbaum Bond Senecal + Partners (kbs+); an international advertising agency based in New York. Under her leadership, Senecal has enabled kbs+ to grow from a middle size agency to an international one expanding its employee base from 250 domestic ones to hiring over 900 people. The company also developed innovative business strategies centered on technology and extensive creativity.

According to salary.com, while working at kbs+, she was named the president and CEO of MDC Partner Network in 2014. Under this new position she was to work under MDC CEO Miles Nadal. On moving on to MDC, Senecal’s position at the kbs+ was to be taken over by chief creative officer Ed Brojerdi. On announcement of Senecal’s new position, Nadal praised her for her good work at kbs+ and looked forward to seeing her great work at MDC. MDC hired her so that she could bring her extraordinary trail of success to their company. Senecal was also admitted to the Board of directors of MDC on joining the company.

Senecal’s career has been rising from CEO of one company to the CEO of another. In 2015, Senecal was named the Global CEO of CP+B while still the CEO of MDC Partners. In response to the announcement Senecal said that she was honoured and was looking forward to work with Chuck Porter and the rest of the team at CP+B. Her roles under this position entailed fostering global growth and development of the company and managing the eight international offices of CP+B which are based in Los Angeles, Sao Paulo, Stockholm and Boulder among others.

Over the course of her career, Senecal has developed extensive skills in advertisement and management which have seen her work with great brands. In her campaignlive profile, some of the companies she has worked with include Nestle, Coca-Cola and BMW. Her great efforts have been rewarded such as with the Quantum Leap award for leadership and innovation. Advertising Age also named her a Woman to Watch in 2014. Her companies also compensate her adequately for her great contributions. For example in 2015, she received $1, 883,628 as total compensation from MDC Partners. Senecal is an ideal example that women can lead and be extraordinarily great at it. http://www.adweek.com/tag/lori-senecal/