Amazon has been the leader when it comes to sales of online apparel. Over the years Amazon has distanced themselves from the other thousand retailers fighting for the same customers, and today they comfortably rake in 20 percent of the sales that occur in this space. Kate Hudson’s Fabletics is breaking records of their own, scoring well over $250 million in sales of active-wear and workout apparel for women. Those numbers are especially impressive considering who the giant retailer is in this apace.
When Hudson is asked to explain how her athleisure brand has been so successful in such a very short amount of time, the credit she says goes to reverse showrooming and a membership package that really does reward members. In order to get a better understanding of how these numbers came to be, the first order of business is looking at the Fablectics stores in the mall. This is the place where women are showing up to take the lifestyle quiz, try on all the latest in workout apparel, and window-shop during their busy days. One thing you will notice at the retail store is that the sales associates are not pressuring these customers to make purchases, and for good reason.
Next we go to the Fabletics e-commerce store, and what is happening here is all part of the reverse showrooming process. Since the yoga pants, tank tops, or leggings were tried on while at the mall, they are moved to the members online profile for future consideration. Knowing the clothing fit while at the store, buying online is no longer about hoping and wishing the right size apparel arrives at the door. Now these women can simply search for the latest styles, the brightest colors, and all the new releases in this incredible clothing line.
Kate Hudson’s Fabletics knows that the way to get these shoppers to become loyal customers is by pampering them. Included with your membership is discounts on the entire inventory, free shipping for online orders, even a shopping assistant. Your personal shopper looks over you quiz answers and buying patterns and will choose a new release each month they would like you to consider. Amazon does not offer these types of perks to their members in fact, with an Amazon Prime membership you have to pay $79 each year just to get two-day shipping. Kate Hudson’s Fabletics has found the right balance of quality merchandise and exceptional customer service her customers really enjoy.
Kim Dao is a beauty blogger on YouTube who loves sharing her knowledge and information on skin care that can help you accomplish the perfect skin. She is very unique in her set of tips and advice, and today, you are going to read about her acne scar treatment. In this video, Kim Dao gives some advice on getting rid of acne and acne marks that happen after you pop a pimple.
One of the things she recommends doing is to use aloe vera plants. There are products that provide a lot f this into their products, but getting a plant that provides your skin this sense of soothingness but it does help get rid of the bad quality of your skin. It’s important to stay away from unhealthy products and to use as much natural products as possible. Her solution is to use a lot of aloe vera oil from the plants because it comes from natural sources. Another good thing to use is apple cider vinegar but to be aware of the slight irritation in your skin when you use it because it won’t be as comfortable right away as other products can be. It can sting just a little bit, so be gentle on your own skin when using.
Kim Dao https://www.pinterest.com/kimdaoblog/ is by far one of the best people in the world of beauty. Her videos are great and straight to the point. She doesn’t like to drag her videos where they become way too long to handle watching.
We are again witnessing another case of the adage that says surprises never end. This time around, it is happening in the fashion industry, and the company in question is Fabletics. In just 3 years this firm grew into $250 million estimated value. This is unprecedented. To have achieved such feat despite the presence of an industrial giant like Amazon makes the whole story catchy. Amazon is known to control 20% of fashion e-commerce market, but that could not deter Fabletics from making head-ways. We need to know some of the strategies Fabletics employed even as it continues on this positive direction.
Fabletics were quick to discover that many firms are going down the drain by encouraging show-rooming in their businesses. It decided to do the opposite, put in place strategies that support reverse show-rooming. You may need to know the meaning of these terms.
Show-rooming simply means encouraging people to visit your offline stores to look at items on display while they make their preference but refuse to do the purchasing there. Instead, these people go online, search for competitors with lower prices for same items and put in their orders. Obviously, owners of these physical stores lose both in the short and long run. If the situation persists, they may have to call it quit with business. The cure for this is to reverse the process (reverse show-rooming) by getting people to do their search for items online and later come to your offline stores to do the buying. Unless the right strategies are employed, achieving this goal may just be a mirage.
Fabletics is one of the few firms that are enjoying the benefits of reverse show-rooming. They had to set up a membership model that includes on-trend fashion at half market price and personalized service to customers in order to defeat the ugly trend called show-rooming.
Nobody can deny the fact that Fabletics is doing fantastically well today. They keep increasing the number of their offline stores. News has it that they are about opening another set of offline stores just after doing same recently.
A BRIEF REVIEW
Fabletics is one of the highly innovative apparel companies around today. The owner Kate Hudson and the managerial team set up a monthly membership structure, which every customer belongs to. The company has been on an upward trend since this strategy was brought on board. As a member, myself, I opted for a VIP member status, which I think is the most appropriate thing to do as I only had to pay $25 for my first outfit apparel. Even when I could not place an order all through a month, I still continue without being asked to pay any fee as penalty. What I love most about this VIP stuff is that I get great outfits curated for me monthly and they do not cost much, 2-3 pieces of outfits go for *$50+.*
The company will also need to know some few facts about you. Information like the types of workouts you do often and your preferred choice of outfits. They need this since they do monthly picks of new outfits for your consideration. The survey you take at the point of membership helps them know your taste and preferences.