Women are nurturers by nature. They are born and raised to take care of others in the community around them. Lori Senecal has taken her nurturing nature into business and used it to become one of the internationally recognized businesswomen in the world. She had a chance to serve as the CEO of Kirshenbaum Bond Senecal + Partners (kbs+); an international advertising agency based in New York. Under her leadership, Senecal has enabled kbs+ to grow from a middle size agency to an international one expanding its employee base from 250 domestic ones to hiring over 900 people. The company also developed innovative business strategies centered on technology and extensive creativity.
According to salary.com, while working at kbs+, she was named the president and CEO of MDC Partner Network in 2014. Under this new position she was to work under MDC CEO Miles Nadal. On moving on to MDC, Senecal’s position at the kbs+ was to be taken over by chief creative officer Ed Brojerdi. On announcement of Senecal’s new position, Nadal praised her for her good work at kbs+ and looked forward to seeing her great work at MDC. MDC hired her so that she could bring her extraordinary trail of success to their company. Senecal was also admitted to the Board of directors of MDC on joining the company.
Senecal’s career has been rising from CEO of one company to the CEO of another. In 2015, Senecal was named the Global CEO of CP+B while still the CEO of MDC Partners. In response to the announcement Senecal said that she was honoured and was looking forward to work with Chuck Porter and the rest of the team at CP+B. Her roles under this position entailed fostering global growth and development of the company and managing the eight international offices of CP+B which are based in Los Angeles, Sao Paulo, Stockholm and Boulder among others.
Over the course of her career, Senecal has developed extensive skills in advertisement and management which have seen her work with great brands. In her campaignlive profile, some of the companies she has worked with include Nestle, Coca-Cola and BMW. Her great efforts have been rewarded such as with the Quantum Leap award for leadership and innovation. Advertising Age also named her a Woman to Watch in 2014. Her companies also compensate her adequately for her great contributions. For example in 2015, she received $1, 883,628 as total compensation from MDC Partners. Senecal is an ideal example that women can lead and be extraordinarily great at it. http://www.adweek.com/tag/lori-senecal/
We are again witnessing another case of the adage that says surprises never end. This time around, it is happening in the fashion industry, and the company in question is Fabletics. In just 3 years this firm grew into $250 million estimated value. This is unprecedented. To have achieved such feat despite the presence of an industrial giant like Amazon makes the whole story catchy. Amazon is known to control 20% of fashion e-commerce market, but that could not deter Fabletics from making head-ways. We need to know some of the strategies Fabletics employed even as it continues on this positive direction.
Fabletics were quick to discover that many firms are going down the drain by encouraging show-rooming in their businesses. It decided to do the opposite, put in place strategies that support reverse show-rooming. You may need to know the meaning of these terms.
Show-rooming simply means encouraging people to visit your offline stores to look at items on display while they make their preference but refuse to do the purchasing there. Instead, these people go online, search for competitors with lower prices for same items and put in their orders. Obviously, owners of these physical stores lose both in the short and long run. If the situation persists, they may have to call it quit with business. The cure for this is to reverse the process (reverse show-rooming) by getting people to do their search for items online and later come to your offline stores to do the buying. Unless the right strategies are employed, achieving this goal may just be a mirage.
Fabletics is one of the few firms that are enjoying the benefits of reverse show-rooming. They had to set up a membership model that includes on-trend fashion at half market price and personalized service to customers in order to defeat the ugly trend called show-rooming.
Nobody can deny the fact that Fabletics is doing fantastically well today. They keep increasing the number of their offline stores. News has it that they are about opening another set of offline stores just after doing same recently.
A BRIEF REVIEW
Fabletics is one of the highly innovative apparel companies around today. The owner Kate Hudson and the managerial team set up a monthly membership structure, which every customer belongs to. The company has been on an upward trend since this strategy was brought on board. As a member, myself, I opted for a VIP member status, which I think is the most appropriate thing to do as I only had to pay $25 for my first outfit apparel. Even when I could not place an order all through a month, I still continue without being asked to pay any fee as penalty. What I love most about this VIP stuff is that I get great outfits curated for me monthly and they do not cost much, 2-3 pieces of outfits go for *$50+.*
The company will also need to know some few facts about you. Information like the types of workouts you do often and your preferred choice of outfits. They need this since they do monthly picks of new outfits for your consideration. The survey you take at the point of membership helps them know your taste and preferences.
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